What we do
Custom CRMs & applications
We specialise in building custom CRMs and applications tailored to your specific business needs. Not off-the-shelf systems you force-fit to your operations.
Built around your workflows
Generic CRM platforms are built for the average business. If your business isn't average — and most successful ones aren't — you spend years fighting the software instead of using it.
Before writing a line of code, we map your actual workflows: how leads come in, how they move through your pipeline, what your team needs to see, and where the current tools fall short.
The result is a CRM that feels intuitive because it was built for the way your team already works — not the way a product manager at a software company imagined businesses work.
We build on Laravel with a clean, maintainable codebase. Your CRM grows with your business, and you're never locked into a third-party platform's pricing or roadmap decisions.
Discovery
We get to know you and your organisation. Context is fundamental. If we don't understand you or your business, we can't model what you need. So meetings, probing questions and lots of note taking.
Specification & wireframing
Wireframes allow us to build an interactive prototype of your application. We mock up what we know and then review it with you. The details are fleshed out until we are all happy to go into development.
Build
We build the application in stages with the wireframe as the central reference. At each stage we double check progress with you and cross compare to the wireframe.
Integration & data migration
We connect your application to any services it requires or existing tools you currently rely on — email platforms, accounting software, third-party APIs.
Testing & feedback
The first build is handed over for your testing team to hack about with and feed back on any amendments.
Example use cases
Organisations frequently have requirements that can't be met by off-the-shelf products.
B2B applications
Custom order management, approval workflows, and account hierarchies built around how your trade customers actually buy.
Non-standard ecommerce
Storefronts with pricing rules, configurators, or fulfilment logic that off-the-shelf platforms can't accommodate.
Quotation & invoicing systems
Bespoke quoting, approval, and invoicing tools that follow your pricing structure and sign-off process.
Therapy & counselling platforms
Secure booking, case notes, and client management built to fit clinical workflows and confidentiality requirements.
Niche product management
Inventory and catalogue tools for products with attributes and variants that generic systems don't model well.
Unique charity operations
Donor management, case tracking, and reporting shaped around a specific charity's programmes and funders.